Durability comes first but the color of your retractable awning is important as well. The color that you choose can say a lot about your business, home, and/or you in general. Are you a person who loves to have gatherings at their home? Maybe you want your awning to be bold. Are you more of a traditionalist? Maybe you’ll pick out a color that has more a neutral appeal. Do you own a fun business? Maybe an atypical color will aid in marketing your brand. Regardless of which direction you choose to go in, here are some tips that any home or business owner can use for picking a retractable awning color.